What’s taking so long?

Christchurch Women’s Refuge wanted a poster that could be placed on the back of toilet doors around Christchurch. We delivered a series, each revealing the potential reasons why women may take longer in the bathroom sometimes (wIth one potential reason far different from the rest). With a truly captive audience the communication could be both intricate and subtle – and it could deliver a call to action within a ‘safe haven’ for those suffering from domestic violence..

Working with: The Deflux dream team.