Stephen Dalley

Stephen is probably the man behind Secret Identity. After working for advertising, design and web agencies in Wellington and Christchurch for close to a decade a shift to Queenstown in 2012 provided the impetus to step up and branch out.

With a background in copywriting and creative advertising he takes pride in matching message to medium to market and motivation. Over the years he’s provided brand strategy, creative direction and marketing initiatives for pretty much every industry under the sun (and a few underground ones). He likes writing and talking about just about everything.

Jennifer Smart

Jen is our content strategist and brand facilitator who works collaboratively with clients to craft the right message for the right place. She’s on call for website copy and content development, video editing, social media support and digital marketing.

While Jen’s flair for the creative allows her to develop fresh, engaging content for diverse audiences, she also brings an analytical perspective to Secret Identity’s provisions and enjoys the big picture, strategic level of marketing communications as much as working with pixels, frames and apostrophes.




It seems many agencies talk up the owner’s pet with all kinds of rubbish that’s meant to be endearing but instead comes off as forced and cloying. Not us. We don’t believe in such tacky sentimentality or strained personality.

And so allow us to introduce Otto Dartavius The Bruce, Clown Prince of Doggos, Lover of River Walks, Champion of Pats, Slayer of Sad Feelings. Who’s a good boy? Who’s a good boy?